Privacy Policy

Overview

This is the Privacy Policy of Europe Awake™ ("we," "us," or "our"). It explains what personal information we collect, why we collect it, how we use and share it, and what rights you have over it. This policy applies when you visit or use the Europe Awake™ website, online store, and all related services, content, features, and products (collectively, the "Services"). The Services are powered by Shopify.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Read this policy carefully. By using the Services, you acknowledge that you have read and understood it.

1. Personal Information We Collect

When we say "personal information," we mean information that identifies you or can reasonably be linked to you. We collect personal information in three ways: directly from you, automatically through the Services, and from third parties.

Information You Provide

We collect information you give us directly. This happens when you create an account, make a purchase, contact us, sign up for emails or texts, or otherwise communicate with us.

This includes:

Contact details — name, email address, phone number, billing address, shipping address
Payment information — credit card, debit card, or other payment details (processed securely by our third-party payment processor; we do not store full payment card numbers)
Account information — username, password, preferences, and settings
Communications — messages, inquiries, and feedback you send us

Information Collected Automatically

When you access the Services, we automatically collect information about your device and how you use the Services.

This includes:

Device information — browser type and version, operating system, IP address, device identifiers, time zone
Usage information — pages viewed, links clicked, products browsed, search terms, time spent on pages, referring URLs
Transaction information — items viewed, added to cart, purchased, returned, or exchanged
Location information — approximate location inferred from your IP address
Tracking data — information collected through cookies, pixels, tags, and similar technologies (see Cookie Policy below)

We use the following analytics and advertising tools that collect information automatically:

Google Analytics (GA4)
Meta/Facebook Pixel
TikTok Pixel
Shopify Analytics

These tools use cookies, pixels, and similar tracking technologies. Each operates under its own privacy policy. See the Cookie Policy section for details on how to manage these technologies.

Information from Third Parties

We receive information about you from third parties, including:

Shopify — account, transaction, and usage data related to the Services
Payment processors — transaction confirmation and fraud prevention data
Advertising partners — information about how you interact with our ads on other platforms
Shop app — if you create or log into your account through Shop, we receive your name, email, shipping address, phone number, and order details as authorized by that platform

Information We Derive

We may draw inferences from the information we collect. For example, we may infer your approximate location from your IP address, or infer product interests based on your browsing behavior and purchase history.

2. How We Use Your Personal Information

We use your personal information for the following purposes:

Fulfill orders — process payments, arrange shipping, handle returns and exchanges, send order confirmations and updates
Provide and improve the Services — maintain your account, remember your preferences, develop new features, and improve the shopping experience
Communicate with you — respond to inquiries, provide customer support, send transactional messages about your account or orders
Marketing — send promotional emails, text messages, and other communications about products, sales, and events (with your consent where required; see Your Rights and Choices to opt out)
Advertising — show you targeted advertisements on third-party platforms based on your activity on the Services (see Targeted Advertising)
Security and fraud prevention — detect and prevent fraudulent, malicious, or unauthorized activity; authenticate accounts; protect public safety
Analytics — monitor trends, measure advertising effectiveness, understand how customers use the Services
Legal compliance — comply with applicable laws, regulations, and legal processes; respond to lawful requests from public authorities

3. How We Share Your Personal Information

We share your personal information in the following circumstances:

Service Providers

We share information with vendors and service providers who perform services on our behalf, including:

Shopify — hosting, commerce infrastructure, and analytics
Payment processors — payment processing and fraud detection
Shipping and fulfillment partners — order fulfillment and delivery
Email and SMS platforms — marketing communications and transactional messages
Analytics providers — website analytics and performance monitoring
Customer support tools — managing support inquiries

These providers are contractually required to use your information only for the purposes we specify and to maintain appropriate security measures.

Advertising Partners

We share certain information — such as device identifiers, cookie data, and browsing activity — with advertising partners (including Google, Meta/Facebook, and TikTok) to deliver targeted advertisements and measure ad performance. Under certain privacy laws, these disclosures may constitute a "sale" or "sharing" of personal information. See Targeted Advertising and Your Rights and Choices for details on opting out.

Business and Marketing Partners

We may share information with business partners who help us provide services and advertise to you. These partners use your information in accordance with their own privacy policies.

Legal and Safety

We disclose personal information when required by law, regulation, or legal process — including in response to subpoenas, court orders, or lawful requests from government authorities. We also disclose information when we believe it is necessary to protect the rights, property, or safety of Europe Awake™, our customers, or others.

Corporate Transactions

We may disclose personal information in connection with a merger, acquisition, sale of assets, bankruptcy, or other corporate transaction.

With Your Consent

We share personal information when you direct us to or otherwise consent to the disclosure.

De-identified Information

We may share aggregated or de-identified information that cannot reasonably be used to identify you. We do not attempt to re-identify such information.

4. Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve them. Your information is transmitted to and shared with Shopify and its third-party service providers, which may be located outside your country of residence.

We use certain Shopify enhanced features that incorporate data from your interactions with our store, other Shopify merchants, and Shopify itself. For these features, Shopify acts as an independent data controller and is responsible for responding to your requests regarding its use of your personal information.

To learn more about how Shopify uses your personal information, visit:

5. Data Retention

We retain personal information only as long as reasonably necessary for the purposes described in this Privacy Policy or as required by law. Specifically:

Account data — retained while your account is active or as needed to provide the Services
Transaction records — retained as required by tax, accounting, and legal obligations (typically 7 years for financial records)
Marketing preferences — retained until you opt out or request deletion
Analytics data — retained in aggregate or de-identified form for trend analysis

When personal information is no longer needed, we securely delete or anonymize it. You may request deletion of your personal information at any time, subject to legal exceptions.

6. Targeted Advertising and Analytics

We work with advertising partners to show you targeted ads on third-party platforms and to measure ad effectiveness. These partners use cookies, pixels, and similar technologies to collect information about your activity on the Services and other websites.

These activities may constitute "sharing" or "selling" of personal information under certain privacy laws, including the CCPA/CPRA. We do not sell personal information for monetary consideration. However, sharing data with advertising platforms for targeted advertising may be considered a "sale" or "share" under the CCPA.

How to Opt Out

You can opt out of targeted advertising by:

Adjusting cookie preferences through our cookie consent banner
Submitting a request at our Do Not Sell or Share My Personal Information page
Emailing us at contact@europeawake.org
Enabling the Global Privacy Control (GPC) signal in your browser — we honor GPC as a valid opt-out request
Using platform-specific controls:
Visiting the Digital Advertising Alliance Opt-Out

Your opt-out choice is linked to your browser and device. If you use a new browser, device, or clear your cookies, you will need to opt out again.

We do not recognize "Do Not Track" browser signals other than the Global Privacy Control.

7. Cookie Policy

This section describes how we use cookies and similar technologies. It serves as our Cookie Policy and may be linked from our cookie consent banner.

What Are Cookies

Cookies are small data files placed on your device when you visit the Services. They help us recognize your browser, remember your preferences, and understand how you use the Services.

We also use similar technologies including pixels (also called web beacons or tracking pixels), tags, local storage, and session replay tools.

Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the Services to function. They enable core features like page navigation, account access, and shopping cart functionality. You cannot opt out of these cookies because the Services cannot operate without them.

Examples: session cookies, authentication cookies, shopping cart cookies, CSRF protection cookies, load balancing cookies.

Performance and Analytics Cookies

These cookies collect information about how you use the Services — pages visited, links clicked, errors encountered, and time spent. We use this data to improve the Services and understand usage patterns.

Providers: Google Analytics (GA4), Shopify Analytics.

Advertising and Targeting Cookies

These cookies track your activity across websites to deliver advertisements relevant to your interests. They also limit the number of times you see an ad and help measure ad effectiveness.

Providers: Meta/Facebook Pixel, TikTok Pixel, Google Ads.

Under the CCPA/CPRA, these cookies may constitute "sharing" or "selling" of personal information. You have the right to opt out. See How to Opt Out above.

Functional Cookies

These cookies enable enhanced features and personalization, such as remembering your language preference, location, or display settings. If you disable these cookies, some features may not work properly.

Shopify Cookies

Because the Services are powered by Shopify, Shopify sets certain cookies automatically. These include cookies necessary for the shopping cart, checkout process, and session management. For details, visit Shopify's Cookie Policy.

Managing Cookies

You can manage cookies in the following ways:

Cookie consent banner — when you first visit the Services, you can accept or decline non-essential cookies through our cookie consent banner. You can change your preferences at any time by accessing the cookie settings link in the site footer.
Browser settings — most browsers allow you to block or delete cookies. Consult your browser's help documentation for instructions. Blocking all cookies may prevent the Services from functioning properly.
Platform opt-outs — use the platform-specific links in the How to Opt Out section above.
Global Privacy Control — enable the GPC signal in your browser to automatically opt out of cookies used for targeted advertising.

Cookie Retention

Session cookies expire when you close your browser. Persistent cookies remain on your device for a set period or until you delete them. Analytics and advertising cookies typically expire within 1 to 24 months, depending on the provider.

8. Your Rights and Choices

All Users

Regardless of where you live, you can:

Access and update your account — log into your account to view and correct your information
Opt out of marketing emails — click the unsubscribe link in any promotional email. Opting out does not affect transactional messages about your orders or account.
Opt out of SMS marketing — reply STOP to any marketing text message
Manage cookies — adjust your preferences through our cookie consent banner or browser settings
Opt out of targeted advertising — see How to Opt Out

We will not discriminate against you for exercising any of these rights.

California Residents (CCPA/CPRA)

If you are a California resident, this section applies to you. It also serves as our notice at collection under the CCPA.

Your Rights

Right to Know — you may request the categories and specific pieces of personal information we have collected about you in the past 12 months, along with the sources, purposes, and categories of third parties with whom we shared it.
Right to Delete — you may request that we delete personal information we collected from you, subject to certain legal exceptions (such as completing a transaction, detecting fraud, or complying with legal obligations).
Right to Correct — you may request that we correct inaccurate personal information we maintain about you.
Right to Portability — you may request a copy of your personal information in a portable, readily usable format.
Right to Opt Out of Sale or Sharing — you may opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising. To exercise this right, visit our Do Not Sell or Share My Personal Information page, email contact@europeawake.org, or enable the Global Privacy Control signal in your browser.
Right to Limit Use of Sensitive Personal Information — we do not use or disclose sensitive personal information for purposes beyond what is necessary to provide the Services.

Exercising Your Rights

Submit a verifiable consumer request by:

Emailing contact@europeawake.org
Mailing us at the address listed in the Contact section below

We will verify your identity before processing your request. We respond within 45 days (or up to 90 days with notice if reasonably necessary). We do not charge fees for these requests unless they are excessive, repetitive, or manifestly unfounded.

Authorized Agents

You may designate an authorized agent to submit requests on your behalf. We require written proof of authorization and may verify your identity directly. We may deny requests from agents who cannot demonstrate authorization.

Shine the Light

California residents may request, once per year and free of charge, a list of third parties to whom we disclosed personal information for direct marketing purposes. Send requests to contact@europeawake.org with "California Privacy Rights" in the subject line.

Categories of Personal Information Collected and Disclosed

Category	Disclosed To
Identifiers (name, email, address, phone number)	Service providers, advertising partners
Commercial information (purchase history, products viewed)	Service providers, advertising partners
Internet and network activity (browsing behavior, device data, IP address)	Service providers, advertising partners
Geolocation (approximate, inferred from IP)	Service providers
Inferences (preferences and interests derived from activity)	Service providers, advertising partners

We do not knowingly sell or share the personal information of consumers under 16 years of age.

European Economic Area, United Kingdom, and Switzerland (GDPR)

If you are located in the EEA, UK, or Switzerland, this section applies to you.

Legal Basis for Processing

We process your personal information under the following legal bases:

Contract — to fulfill orders, process payments, and provide the Services you requested
Legitimate interest — to operate and improve the Services, conduct analytics, prevent fraud, and communicate with you, where these interests do not override your rights
Legal obligation — to comply with tax, accounting, and other legal requirements
Consent — for marketing communications and non-essential cookies. You may withdraw consent at any time without affecting the lawfulness of prior processing.

Your Rights

Right to access your personal data
Right to rectification of inaccurate data
Right to erasure ("right to be forgotten")
Right to restrict processing
Right to data portability
Right to object to processing based on legitimate interest
Right not to be subject to automated decision-making, including profiling, that produces legal effects
Right to withdraw consent at any time
Right to lodge a complaint with your local data protection authority

Exercising Your Rights

Data Protection Authorities

EU: European Data Protection Board
UK: Information Commissioner's Office
Switzerland: Federal Data Protection and Information Commissioner

Canada (PIPEDA)

If you are located in Canada, you have the right to:

Access personal information we hold about you
Request correction of inaccurate information
Withdraw consent to the collection, use, or disclosure of your personal information (subject to legal or contractual restrictions)
File a complaint with the Office of the Privacy Commissioner of Canada

We obtain meaningful consent for the collection, use, and disclosure of your personal information. We collect only what is necessary for the identified purposes. Contact us at contact@europeawake.org to exercise your rights.

Other U.S. States

Residents of states with comprehensive privacy laws — including Virginia, Colorado, Connecticut, Utah, Oregon, Texas, Montana, and others — may have the right to:

Confirm whether we process your personal information and access it
Correct inaccuracies in your personal information
Delete your personal information
Obtain a portable copy of your personal information
Opt out of targeted advertising, sale of personal information, or profiling that produces legal or similarly significant effects

To exercise these rights, contact us at contact@europeawake.org. We respond within the timeframes required by applicable state law (typically 45 days, with possible extension). We will not discriminate against you for exercising your rights.

If we deny your request, you may appeal by contacting us at contact@europeawake.org. If you are unsatisfied with the outcome, you may contact the attorney general in your state.

9. International Data Transfers

Europe Awake™ is based in the United States, and we process and store personal information on servers located in the United States and other countries. If you access the Services from outside the United States, your personal information will be transferred to, stored, and processed in the United States and other jurisdictions where our service providers operate.

For transfers of personal information out of the European Economic Area, United Kingdom, or Switzerland, we rely on:

The European Commission's Standard Contractual Clauses (or UK equivalent)
Adequacy decisions by the relevant competent authority
Other legally recognized transfer mechanisms

We take steps to ensure your personal information receives an adequate level of protection regardless of where it is processed. You may request information about the safeguards we use by contacting us at contact@europeawake.org.

10. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. No security system is perfect. We cannot guarantee the absolute security of your information.

Do not send sensitive or confidential information through unsecured channels. You are responsible for maintaining the confidentiality of your account credentials.

11. Children's Privacy

The Services are not intended for children. We do not knowingly collect personal information from anyone under 13 years of age (or the applicable age of consent in your jurisdiction). We do not knowingly sell or share the personal information of consumers under 16 years of age.

If you are a parent or guardian and believe we have collected personal information from your child, contact us at contact@europeawake.org and we will promptly investigate and delete that information as required by law.

12. Third-Party Links

The Services may contain links to third-party websites and services. We are not responsible for the privacy practices or content of third-party sites. Review their privacy policies before providing any personal information. Our inclusion of a link does not imply endorsement of the linked site.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised version on this page and update the "Last updated" date. For material changes, we will notify you by posting a prominent notice on the Services and, where required by law, by sending an email notification at least 30 days before the changes take effect.

For California residents, we will not apply material changes retroactively without your consent where required by the CCPA.

Your continued use of the Services after we post changes constitutes your acceptance of the updated Privacy Policy. Review this page periodically.

14. Contact

Questions about this Privacy Policy or your personal information should be sent to contact@europeawake.org.

Europe Awake™ contact@europeawake.org

Last updated: February 17th, 2026